You can see how the hand is really just negative space as we place it over a black background in the top logo, but we can also keep the consistency of the white as well (bottom logo). The business cards stand out in not only design, but also in card shape. Below is are the custom images we created for Patrick’s Facebook business page, then finally far below is the tri-fold brochure, showcasing Patrick’s talents!
January 13, 2015
Patrick came to us to update his brand with an updated logo, business cards, and a brand-spanking new brochure to show off his mad hypnotherapy skills. We started with his logo. Since a lot of what he does is “hands-on,” we followed his lead and incorporated a hand in his design. Not just a regular hand, though, but an “invisible” hand! Once he settled on the logo, we went to work on his business card, utilizing the ability to round two corners. We also incorporated the colors we developed during the logo development process to maintain consistency. Next we did a little social media design work by creating custom Facebook profile and cover images so his brand would begin to be recognized. Then finally, the brochure with all his awesome skills laid bare for all to see! It was great working with Patrick and getting to know all about what he does – we just aren’t sure if he hypnotized us to get it right or not…?
