Below you see some examples of how we create their brand with materials consistent with what we’ve already designed. Business cards, a Menu board for their website, and a few T-shirt designs.
February 03, 2021
Mike with Fresh Start Catering gave us a call to help them design their start up brand. We met with their team to find out what they are all about and how that will influence their brand. The one stand out was that they all loved the Los Angeles Dodgers, so they wanted a brand design that had a baseball feel. They also wanted to convey the location of their business and having a niche in Hollywood studios, so the words “sunny” and “palm trees” came up. It’s a catering business, so color matters in the design. Can’t use Dodger Blue, because no one eats blue food. With our key words and client input, we came up with what you see here – a beautiful, sunny, Southern Cal feel in the background, with a baseball-esque main logo using oranges and reds. We also wanted to convey that Fresh Start wasn’t just another catering truck for the studios, but that they were professional chefs preparing quality food, so we decided to add a modern chef’s hat with crossed knives. This also worked well inside a badge style logo to be used in conjunction with their main logo and part of their new brand.
It was a ton of fun to be a part of their branding journey and to help them create the most important part of their identity.